Which planning area is influenced by demographics of targeted groups?

• A. Advertising planning
• B. Menu planning
• C. Staffing planning
• D. Event scheduling

Answer: (B)

Demographics of targeted groups shape what foods are appropriate and appealing, so menu planning is the planning area most influenced by who you’re serving. Knowing guests’ ages, cultural backgrounds, dietary restrictions, and preferences lets you tailor the menu with suitable items, portion sizes, and dietary options (like vegetarian, halal, or gluten-free) to boost satisfaction and reduce waste. Advertising planning can use demographics to choose channels and messages, but it’s about communication, not what’s on the plate; event scheduling and staffing are driven more by guest flow and operations than by demographic makeup.