Which of the following best describes a scenario where two businesses collaborate to offer a guest benefit, such as a dining discount?

• A. Public Relations
• B. Direct Marketing
• C. Loyalty Marketing
• D. Cooperative Sales Promotion

Answer: (D)

Cooperative sales promotions happen when two businesses team up to offer a guest benefit, sharing costs and promoting each other to attract customers. This fits a dining discount scenario because both partners gain from the joint deal—guests receive value, and the businesses attract new or increased traffic. In travel and tourism, you might see a hotel partner with a restaurant or activity provider to give guests a discount, creating added value without a separate loyalty program. Public relations is about shaping image and communications, direct marketing targets specific individuals with messages, and loyalty marketing focuses on rewards for repeat business; none of these capture the idea of a joint, cross-promotional offer the way cooperative sales promotion does.