Which lists the four P's of marketing?

• A. Product, Place, Price, Promotion
• B. Product, Place, Price, People
• C. Product, People, Price, Promotion
• D. Product, Place, Profit, Promotion

Answer: (A)

The four P’s of marketing form the traditional mix used to plan how a business offers value to customers. The product is what’s being offered—the travel experience, hotel stay, tour, or package, including its features, quality, and branding. Place covers how the offering reaches customers—distribution channels, online booking platforms, travel agents, and where the product is available. Price concerns how much customers pay and the pricing approach, such as discounts, seasonal rates, or bundles. Promotion is about communicating with customers—advertising, promotions, social media, and other ways to persuade them to choose the offering.

In travel and tourism, these elements work together to meet traveler needs: the product must be appealing and well-defined; access (place) should be convenient; pricing should reflect demand and value; and promotion should effectively communicate benefits and incentives. The other options mix in elements like People or Profit, which aren’t part of the original four P framework, though some models for services expand beyond the traditional four.