Upgrading is an example of ____ selling.

• A. Premium selling
• B. Suggestive selling
• C. Cross-selling
• D. Upselling

Answer: (B)

Suggestive selling is offering helpful recommendations at the point of sale to add value for the customer. Upgrading fits this because presenting a higher‑tier option—such as a room with a view, a premium tour, or a deluxe package—as a possible choice is framed as a beneficial enhancement, not a forced purchase. The goal is to improve the traveler’s experience by suggesting a better option that genuinely meets their needs. While upselling focuses on paying more for a higher-priced item, and cross-selling adds related items to the original purchase, upgrading is often delivered as a thoughtful suggestion to enhance value, which aligns with suggestive selling.