Complete the phrase: The four P's of marketing are product, place, price, and ____.

• A. Product, Place, Price, Promotion
• B. Promotion
• C. Packaging
• D. People

Answer: (B)

The missing term is promotion. In marketing, the four P's—product, price, place, and promotion—cover how a travel product or service is designed, priced, distributed, and communicated to potential buyers. Promotion includes advertising, sales promotions, public relations, and personal selling that inform travelers about a tour package, highlight benefits, and persuade them to book. For instance, a destination package might be advertised on social media, offered a limited-time discount, and showcased through travel blogger partnerships to reach customers. Packaging is not one of the four P's; it's usually considered part of the product itself, while People is part of the extended 7 Ps used for services.