A specific target a business strives to meet is called a

• A. Goal
• B. Objective
• C. Mission
• D. Benchmark

Answer: (A)

A goal is a specific target a business strives to meet. It points the organization toward a desired end result and provides direction for planning and action. In travel and tourism, goals might be things like increasing bookings, boosting customer satisfaction, or expanding into a new market within a set time frame. An objective would be a precise, measurable step that helps achieve that goal, such as increasing online bookings by 20% in six months. A mission describes the organization’s broader purpose—why it exists—rather than a specific target. A benchmark is a standard used to measure performance by comparing it to competitors or industry norms. So, when you see a defined target the business aims for, that is a goal.