A customer service technique that increases the average check, maximizes guest satisfaction, and builds profits is known as ____ selling.

• A. Suggestive selling
• B. Upsell
• C. Cross selling
• D. Rewards selling

Answer: (A)

Suggestive selling is a customer service approach where staff offer thoughtful, relevant recommendations to enhance what the guest is already choosing. By presenting add-ons or upgrades that fit the guest’s needs or interests, the server or agent can raise the average check while also boosting guest satisfaction because the extra option feels like a helpful enhancement rather than a push. In travel and tourism, this could be a front desk agent suggesting an upgrade to a better room, a activities desk recommending a popular excursion to pair with the day’s plans, or a restaurant server proposing a dessert or wine pairing that complements the meal. The aim is to provide value and timing that make sense for the guest, which naturally supports profits. Upselling is similar but more specifically about getting the guest to pay more for a higher-priced item; cross selling involves offering related items that aren’t upgrades to the original choice.